The Dreams Engagement Banking Platform is a revolutionary way of engaging banking customers rooted in cognitive and behavioral science. We make customer experience deeply personal and leverage emotion as the main driver of human decision making and behavior to motivate banking customers to engage with their finances, and to develop the skills they need to improve their financial wellbeing.
The experience is rooted in a sophisticated scientific method that has been developed over 8 years in collaboration with leading research institutes in the field incl. Harvard, UCLA and University of Toronto and tested on a customer base of 500.000. The Dreams Engagement Banking Platform is the only product in the market that truly addresses the human psychology and decision making, and turns people’s cognitive biases around to serve the purpose they usually tend to jeopardize. The result is an unparallelled effectiveness in engaging banking customers and boosting their financial wellbeing.
SMG is an enterprise-level experience management (XM) provider that offers software with a service (SwaS)—uniquely combining platform technology with hands-on professional services to improve customer, patient, employee, and brand experiences
Our financial services experts, researchers and technology gurus provide you with the benchmarks, behavioural + operational insights, brand research, key drivers and technology integrations you need to build long-lasting relationships with your customers.
No other XM vendor combines platform technology and professional services to achieve meaningful business outcomes like SMG. We provide analysis support, insight delivery, and strategic partnership— going far beyond the software as a service (SaaS) model offered by other vendors.
SMG’s unique software with a service (SwaS) model includes platform technology and professional services to help the Finance sector turn mountains of data into actionable insights that change business outcomes.
Measuring and managing your customer experiences and employee experiences helps you quickly identify and resolve real-time issues and uncover opportunities to differentiate the services you provide so you can create sustained loyalty.