Communisis PLC is a marketing services business focused on driving efficiency and effectiveness into customer communications. Working with many of the UK’s largest Financial Services brands we uniquely understand the demands of the FS regulatory environment and the pressure this puts on brands to deliver accurate and compliant customer communications. However, as the CCM market along with the entire customer journey continues to disrupt, we are at the centre of the true ‘in-life’ customer experience.
Only recently has the ‘piece of paper’ from your bank come to be considered as part of the customer experience. As these journeys digitize and become both transparent and optimisable, so traditional business process outsourcers and systems integrators must understand not just their role in removing friction from individual customer touchpoints but in their combined impact on the value of the entire customer journey.
Communisis PLC now uses its heritage in cost and risk management to optimise customer touchpoints for effectiveness. In so doing we become not just a cost, but a value centre.
Qualtrics is rapidly growing software-as-a-service and the leader in experience management. Our Customer Experience platform is trusted by some of the world’s biggest brands including Allianz, Swiss Re, Bank of America and Standard Life to help them identify customer experience improvements that will have the biggest impact on their businesses. Powered by iQ, Qualtrics’ predictive intelligence engine automatically takes data from across the organisation to surface deep insights and predicts the key drivers of customer experience and make accurate predictions about customer churn. It embeds in your existing workflows and processes so you can act fast to close the loop and optimise the experience for your customers.
Visit www.qualtrics.com to see how it works and open your free trial account.